Sun Pharmaceutical Industries Limited, India’s leading pharmaceutical company by revenue and prescriptions, has unveiled a new corporate brand campaign focused on its widespread impact in healthcare. Titled “Touching 1,000 Lives Every Minute,” the initiative highlights Sun Pharma’s role in supporting patients, doctors, pharmacists, caregivers, and communities worldwide.

The campaign underscores that 1,000 Sun Pharma medicines are prescribed globally every minute, reflecting the brand’s deep integration into everyday healthcare and reinforcing its stature as India’s No. 1 pharma company. It emphasizes the company’s commitment to innovation, expanding access to medicine, and enhancing patient care.

This integrated, 360-degree campaign spans TV, digital, social media, outdoor platforms, and IPL coverage on OTT, offering maximum visibility. To ensure a strong regional connection, the campaign is launched in nine languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English. Engagements will also include doctors, pharmacists, and distributors nationwide to strengthen stakeholder partnerships.

Kirti Ganorkar, CEO of India Business at Sun Pharma, shared that the campaign reflects the company’s four-decade legacy of trust and its responsibility to serve. Created by Ogilvy & Mather, Mumbai, the campaign aims to raise awareness among the general public while deepening trust with stakeholders. Sun Pharma, a global leader in specialty generics, continues to expand its footprint across over 100 countries.