SBI Life Insurance launched the 'Thanks A Dot' campaign in Mumbai to encourage self-breast examination among Indian women for early breast cancer detection, with Bollywood actress Mahima Chaudhry serving as the brand ambassador.

In an effort to promote early detection of breast cancer among Indian women, SBI Life Insurance launched the 'Thanks A Dot' self-breast examination kit. This campaign was launched at a media event in Mumbai by the insurer, who enlisted Bollywood actress and cancer survivor Mahima Chaudhry as its brand ambassador.

The insurer introduced a unique kit with a hot water bag to help women simulate breast cancer lump detection, emphasizing the importance of monthly self-breast examinations.

Alarming statistics indicate a rise in breast cancer cases among Indian women aged 25 to 50, with 60 percent being diagnosed at advanced stages. Early detection is critical, as it can save lives in 98 percent of cases, highlighting the significance of regular check-ups.

SBI Life plans to collaborate with various organizations to produce and distribute specialized bags for Indian women, aiming to make self-breast examination a routine practice for both customers and employees.

Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life Insurance, stressed the importance of prioritizing women's health and highlighted the unique approach of using hot water bags for training.

Indian actress and breast cancer survivor, Mahima Chaudhry, emphasized the significance of early detection and lent her support to the campaign's mission.

Sahil Shah, President of Digital Experience at DENTSU CREATIVE, discussed the innovative approach that 'Thanks A Dot' has taken over the last five years and introduced 'Project Hug of Life,' aimed at empowering Indian women with self-examination skills.