Pee Safe, a renowned personal hygiene and wellness brand, has joined forces with coto, an exclusive social community platform for women, in a strategic partnership aimed at breaking barriers and encouraging open dialogues on personal care and sexual wellness among women.

This collaboration seeks to empower women to engage fearlessly in conversations about taboo topics related to personal hygiene without the fear of judgment.

In today’s society, women often feel hesitant to discuss subjects like menstruation and sexual health, among other aspects of personal hygiene, due to societal taboos.

Addressing this, coto and Pee Safe aim to emphasize the importance of women embracing open conversations and seeking the necessary knowledge without suppressing their voices.

To facilitate this initiative, the 'Pee Room Conversations' community, a dedicated space on coto, has been introduced by Pee Safe. This space allows women to share experiences, seek advice, and offer support in a safe and accepting environment.

Tarun Katial, founder and CEO of coto, highlighted the urgency of addressing women's health and hygiene concerns and expressed optimism about making a difference through meaningful and informative conversations.

Vikas Bagaria, founder and CEO of Pee Safe, echoed the sentiment, emphasizing the partnership's aim to reshape conversations around women’s wellness positively. By challenging societal norms, the collaboration aims to position coto as a space that not only promotes discussions but also nurtures confidence, empowerment, and self-care among women.

Through the 'Pee Room Conversations' community on coto, the platform endeavors to provide a responsible and secure virtual space for women to exchange knowledge, forge connections, and collectively empower each other towards better health and wellness practices.