Paree Sanitary Pads, a homegrown brand under Soothe Healthcare, proudly announced its achievement of receiving Bureau of Indian Standards (BIS) certification in the feminine hygiene category. This significant milestone was commemorated at the esteemed Bharat Tex 2024 event, held from February 26th to 29th, 2024, at Bharat Mandapam, Pragati Maidan, New Delhi. The event was inaugurated by the Hon’ble Prime Minister of India, Narendra Modi.

While numerous global brands awaited certification, Paree Sanitary Pads emerged as the frontrunner among indigenous brands in attaining this distinction. The brand celebrated its recognition amidst industry leaders, policymakers, and key stakeholders in the textile sector at Bharat Tex 2024.

Paree Sanitary Pads expressed gratitude towards the Indian government for prioritizing women’s menstrual health and hygiene. The brand applauded the mandatory requirement set by the government for BIS certification in the feminine hygiene category, reflecting a steadfast commitment to women's well-being nationwide.

Bharat Tex 2024 served as a platform for Paree Sanitary Pads to highlight its dedication to excellence and standardization in the industry. The event, boasting over 3,500 exhibitors, 3,000 buyers from 111 countries, and over one lakh trade visitors, emphasized the significance of sustainability and innovation in the textile sector.

Sahil Dharia, Founder & CEO of Soothe Healthcare, expressed immense pride in Paree Sanitary Pads for achieving this historic milestone. He stated that the BIS certification not only validates the brand's pursuit of superior product quality but also underscores its commitment to empowering women with safe and reliable hygiene products.

Paridhi Mantri, AVP of Product Innovation & Consumer Insights at Soothe Healthcare, acknowledged the collaborative effort with the BIS technical committee in ensuring industry-wide adoption of the best quality norms. Mantri hailed the certification standards as a victory for both manufacturers and consumers alike, extending gratitude to BIS for their support and guidance.

As the sole feminine hygiene brand showcased at the BIS stall during Bharat Tex 2024, Paree Sanitary Pads exemplifies excellence in product innovation and consumer trust. The achievement reinforces the brand's position as a leader in the feminine hygiene market, committed to delivering high-quality, reliable products to women across the country.