P&G Health launches anemia awareness campaign
Written by Arushi Sharma
Procter & Gamble Health's '12 Ka Naara' campaign, in collaboration with esteemed medical societies MOGS and AOGS, is dedicated to addressing iron deficiency anemia in Mumbai and Ahmedabad's underserved communities.
In a collaborative effort aimed at addressing the challenges of iron deficiency anemia, Procter & Gamble Health Limited has unveiled an extensive awareness campaign named '12 Ka Naara.'
Partnering with The Mumbai Obstetric & Gynecological Society (MOGS) and the Asia Oceania Geosciences Society (AOGS), affiliates of the Federation of Obstetric and Gynecological Societies of India (FOGSI), the initiative seeks to empower underserved communities in Mumbai and Ahmedabad.
Milind Thatte, Managing Director of Procter & Gamble Health Limited, highlighted the detrimental impact of iron deficiency anemia on physical growth and stressed the campaign's mission to raise awareness and support these communities.
He lauded P&G Health's flagship brand, Livogen, for its consistent efforts in this realm, citing initiatives like the 'Na Na Anemia Bus Yatra' aimed at promoting awareness.
Dr. Anahita Chauhan, President of MOGS, emphasized the crucial need for early detection and emphasized the significance of maintaining healthy iron levels through a balanced diet, appropriate supplementation, and regular health check-ups. She applauded the '12 Ka Naara' initiative as a proactive step toward achieving this goal.
Underlining the campaign's pivotal role in providing insights and timely treatment opportunities for women, Dr. Mukesh Savaliya, President of AOGS, expressed gratitude to Dr. Jaydeep Tank, President-Elect of FOGSI, and the P&G Health team for orchestrating this much-needed awareness effort.
The '12 Ka Naara' campaign stands as a testament to the concerted efforts of healthcare organizations, industry leaders, and medical professionals toward combating iron deficiency anemia and ensuring holistic healthcare for communities in need.