Narayana Health Partners with ‘InsidER’ Streaming on Jio Platforms
Written by Arushi Sharma
InsidER has captivated audiences with its gripping portrayal of real-life medical emergencies. Crafted around high-stakes cases and emotional authenticity, each episode draws viewers into the heart of every medical emergency faced by clinicians at Narayana Health.
Narayana Health has embarked on an exciting collaboration with Prominent Pictures to produce InsidER, a medical docudrama series. Available for streaming on JioTV, JioTV+, and JioCinema, the series offers viewers a glimpse into the adrenaline-fueled world of emergency medicine, blending intense medical scenarios with deeply human stories.
Crafted around four core pillars—high-stakes medical cases, emotional authenticity, educational insight, and compelling storytelling—InsidER has captivated audiences with its gripping portrayal of real-life medical emergencies. The series takes a suspenseful thriller approach to deliver emotionally charged narratives based on actual cases.
Each episode of InsidER is meticulously crafted to evoke emotions, drawing viewers into the heart of every medical emergency and the monumental challenges faced by clinicians at Narayana Health. These cases not only mark significant milestones in the hospital’s journey but also hold immense importance in raising awareness about Indian emergency healthcare.
Mukesh Jagoorie, the visionary behind the series, expressed his enthusiasm for the project's reception, stating, "Witnessing the journey of ‘InsidER’ from concept to a beloved series has been incredibly fulfilling. Our aim was to create a series that is as informative and authentic as it is engaging. The positive feedback from our audience confirms that we have achieved that, and it’s been an extraordinary journey."
Dr. Ashish Bajaj, Chief Marketing Officer at Narayana Health, shared insights into the campaign's inception, stating, "The ‘InsidER’ campaign emerged from our profound desire to recognize the bravery of patients and the often-overlooked struggles of families facing medical crises. Over ten months, our teams worked tirelessly across India to capture the intense reality of the ER. Through collaboration with clinicians, patients, and their families, we depict those pivotal moments that shape lives forever."
Dr. Bajaj emphasized the importance of resilience, frontline workers, and knowing one's ER number, underscoring how simple actions like having this number readily available can make a significant difference. He extended gratitude to Mukesh and the team at Prominent Pictures for bringing this impactful project to life.
As “InsidER” continues to gain popularity on JioTV, JioTV+, and JioCinema, it solidifies its position as a pioneering series that not only educates but also deeply moves its viewers, reflecting the real-life heroism of medical professionals.