Liqvd Asia Secures Marketing Mandate for Peerless Hospitals in Kolkata
Written by Arushi Sharma
Liqvd Asia collaborates with Peerless Hospital to drive awareness of its emergency services. The campaign, titled "The Emergency Expert," emphasizes the hospital's reliability during crises and aims to empower individuals to make informed healthcare decisions.
Liqvd Asia, a leading digital marketing agency, has been awarded the marketing mandate for Peerless Hospital in Kolkata, a prominent healthcare institution in Eastern India. The collaboration aims to drive awareness and promote Peerless Hospital's emergency ward services, emphasizing its readiness to handle medical crises around the clock.
With a focus on establishing top-of-mind recall among patients, Liqvd Asia plans to leverage its expertise in digital marketing to highlight Peerless Hospital's cutting-edge facilities and expert medical staff. The campaign, titled "The Emergency Expert," aims to underscore the hospital's reliability during emergencies and encourage the public to choose Peerless Hospital for their emergency care needs.
Utilizing outdoor print and above-the-line activities, the campaign will emphasize the hospital's readiness to handle emergencies unpredictably and affect anyone. Statistical data will be utilized to showcase Peerless Hospital as a beacon of hope in critical times, offering a pathway from crisis to recovery.
Liqvd Asia's recent expansion with a branch office in Kolkata positions the agency well to execute the campaign effectively, building on its extensive experience in the eastern region. Past collaborations with notable brands in Kolkata highlight the agency's commitment to the region's healthcare landscape.
Ravindra Pai, Deputy Managing Director of Peerless Hospitals, expressed confidence in the partnership, citing Liqvd Asia's impeccable reputation and capabilities. The collaboration aims to amplify awareness about Peerless Hospital's exceptional emergency ward services and reinforce its dedication to providing compassionate healthcare.
Monish Sanghavi, Business Head of Liqvd Asia, emphasized the agency's commitment to excellence in healthcare and its mission to educate and disseminate the right information. The campaign, aligned with Liqvd Asia's core values, seeks to empower individuals to make informed decisions about their healthcare needs during medical emergencies.
The campaign has already commenced and will run for several months, to make a lasting impact on healthcare awareness and accessibility in Kolkata and beyond.