Kintree, a social app, has partnered with Mapmygenome to offer DNA test kits for users to trace their ancestry or ethnicity.

The new feature will revolutionize users' connection with their roots and provide insight into their ancestor's ethnicity.

"Kintree is driven by a vision to foster family connections and empower individuals to learn about their ancestors." Its purpose is to "create a micro-community among family members while cherishing their shared history," according to a statement from the company.

Kintree provides a unique opportunity to discover your past (ancestry), connect with your present (extended family), and plan for the future through stories, DNA insights, images, and videos, according to the company.

“Kintree has collaborated with Mapmygenome, a trusted name in genetic testing. Together, it brings the users a comprehensive DNA testing experience that is accurate, secure, and insightful. With the availability of DNA test kits on the Kintree app, users can now conveniently access and order these kits. This strategic partnership not only simplifies the process but also enhances the overall user experience to avail the benefit of DNA Ancestry Test where users can know where their ancestors are from. By using these DNA test kits, users can embark on a journey of self-discovery, uncovering their heritage, ethnicity, and connecting with distant relatives they may have never known existed. It’s an opportunity to delve into your genetic past and celebrate the rich tapestry of your family’s history,”

Vikram Lad, Co-Founder & COO at Kintree, said in a statement.

This exciting partnership between Kintree and Mapmygenome underscores a shared commitment to democratizing DNA testing and making it accessible to anyone curious about their ancestry, it claimed. Both companies believe that every individual deserves to uncover the fascinating stories encoded within their DNA.

“We are thrilled to partner with Kintree. Together, we aim to offer a unique and engaging experience for people who are curious about their ancestry and heritage. Mapmygenome has been providing ancestry testing through Genomepatri Heritage, for over a decade. We have helped our customers discover their ethnicity and origin across 75+ global regions and in India. With this partnership, we hope to reach more people and help them uncover the origin stories hidden in their DNA,” Anu Acharya, CEO of Mapmygenome, said.