Jupiter Hospital in Pune has unveiled a new campaign titled "#Notjustanumber," aimed at championing a patient-centric approach to healthcare. The initiative seeks to shift focus from treating patients merely as medical cases to recognizing their individuality and humanity.

Dr. Rajendra Patankar, CEO of Jupiter Hospital, emphasized the importance of prioritizing relationships in healthcare, stating, "People are about relationships." He further explained that the campaign reinforces the hospital's commitment to addressing the holistic needs of patients, encompassing their physical, mental, and emotional well-being.

At the heart of the campaign is a simple yet profound question posed to patients during intake: "How would you like us to call you?" This initiative allows patients to choose their preferred name or title, empowering them to assert their individual identity rather than being reduced to mere medical records.

The "#Notjustanumber" campaign utilizes a diverse range of media channels, including outdoor advertising, print media, radio broadcasts, and in-hospital training sessions. Its primary goal is to underscore Jupiter Hospital's dedication to fostering a human-centered approach in every interaction with patients.

The initiative has garnered positive feedback from patients and their families. Shom Mazumdar, Marketing & Communication Advisor at Jupiter Hospital, highlighted the impact of the campaign, stating, "Asking how you'd like to be called makes patients feel seen, heard, and understood as individuals." Mazumdar emphasized that this simple gesture empowers patients, reaffirming their importance and prioritizing their comfort and well-being.

Through the "#Notjustanumber" campaign, Jupiter Hospital aims to redefine the healthcare experience by placing patients at the center of care, ensuring that each individual is treated with dignity, respect, and personalized attention.