Brain health startup Ivory has raised $1 million in a recent funding round co-led by IIM-A Ventures, the entrepreneurial wing of IIM Ahmedabad, and Capital-A, a returning investor from the pre-seed stage. The round also included support from 1Crowd, Stanford Angels, and notable angel investors like Dr. Sanjay Arora, Adarsh Narahari, and Juhi Bhatnagar.

Ivory is on a mission to combat neurodegenerative diseases such as dementia by focusing on early detection and prevention. Using neuroscience-backed digital tools, the startup provides clinical-grade cognitive assessments aimed at identifying cognitive decline before it becomes severe. This proactive approach allows individuals to manage brain health before symptoms worsen.

With the newly raised funds, Ivory intends to enhance its technology, improve the accuracy and reach of its assessments, and expand its distribution to a wider audience across India. Over the past year, Ivory has partnered with healthcare professionals and organizations like Ather Energy, PUMA, and WeWork, offering cognitive risk screenings through their platforms.

Beyond consumer access via its app, Ivory has launched a Brain Health Report to highlight cognitive health trends nationwide. The startup also gained public attention through its appearance on Shark Tank India Season 4. Looking forward, Ivory plans to scale into new regions, deepen AI-driven personalization, and invest in long-term cognitive research.