Researchers from Nanyang Technological University, Singapore (NTU Singapore) demonstrated how HealthPlix, India's AI-powered EMR platform, enables doctors to make safer prescriptions and better clinical decisions.

The working paper titled 'To Err is Inhuman: A Field Experiment on Nudging Doctors Away from Prescribing Drug-Drug Interactions' highlights the effectiveness of HealthPlix's 'Nudge' feature in enhancing decision-making at the point of care.

According to study findings, doctors who used HealthPlix's nudge feature were able to reduce the number of drug-to-drug interactions (DDIs) in prescriptions by an amazing 8.7% when compared to doctors who did not receive the nudge.

Burhanuddin Pithawala, Head of Growth Marketing – HealthPlix Technologies commented -

“HealthPlix is dedicated to advancing healthcare through technology. By replacing mandatory alert systems with non-intrusive nudges, we’ve witnessed promising results in reducing medical errors. These positive outcomes reinforce our belief in technology’s potential to enhance patient care and empower doctors in India to make safer decisions at the point of care.”

Professor Vivek Choudhary and doctoral student Xiaodan Shao are the researchers from NTU Singapore involved in the study. According to them -

“Nudge theory has been used in several contexts including healthcare and to the best of our knowledge, this is the first field experiment in the developing country context to reduce drug interactions. The impact of a costless nudge reduced DDI instances in prescriptions and promoted learning behavior among doctors.”