This World Cancer Day, Netmeds, the online Indian Pharmacy, in collaboration with GREY Group India, commemorates the resilience and courage of Anchal Sharma, a cancer fighter, through a poignant film titled "The Girl in Red Lipstick". The film, conceptualized by GREY Group India, aims to amplify the message of #SilenceCancerNotTheFight, shedding light on Anchal's remarkable journey and her use of red lipstick as a symbol of strength and positivity amidst her battle with cancer.

Anchal Sharma's story serves as an inspiration to all cancer fighters and caregivers, showcasing her unwavering determination and zest for life. Despite the challenges posed by cancer treatment, Anchal's vibrant spirit shines through, symbolized by the bright hue of red lipstick adorning her smile. Through her resilience, Anchal not only uplifts herself but also spreads hope and encouragement to fellow fighters, embodying the essence of the #SilenceCancerNotTheFight campaign.

Speaking about the film, Sandipan Bhattacharyya, Managing Director & Chief Creative Officer of GREY Group India, expressed admiration for Anchal's courage and emphasized the importance of sharing her story to inspire others facing similar challenges.

Shantanu Saha, Chief Marketing Officer, Pharma Business, Reliance Retail, reflected on the film's significance, highlighting Netmeds' commitment to providing genuine medicines and fostering a supportive environment for cancer fighters and caregivers. He underscored the alignment of Anchal's story with Netmeds' brand purpose of delivering wellness and hope to all.

Directed by Jay Bhansali, the film pays tribute to Anchal Sharma's resilience and serves as a testament to the human spirit's ability to triumph over adversity. Through authentic storytelling and real-life protagonists, Netmeds and GREY Group India aim to raise awareness about cancer and celebrate the courage and strength of individuals like Anchal Sharma.

Credits for the campaign go to GREY Group India (AutumnGrey Bangalore) and the Netmeds team, including Chairperson & Group Chief Executive Officer Anusha Shetty, along with various creative talents and client representatives who contributed to bringing Anchal's story to life.