Emcure Pharmaceuticals Ltd., a prominent Indian pharmaceutical company with a strong focus on women’s health, has entered the daily supplements market by expanding its Arth range. This line of supplements blends ancient Indian herbs like Brahmi with modern scientific advancements to address overlooked health concerns and promote holistic well-being.

As part of its commitment to quality healthcare and women’s health awareness, Emcure has partnered with Vidya Balan, an acclaimed actor and advocate for women’s wellness, as the brand ambassador for Arth. Through this collaboration, Vidya aims to foster conversations on essential yet often neglected health issues, including intimate care and sleep health, encouraging women to take control of their well-being.

Vidya Balan will spotlight three key products from the Arth range: Intimate Care for soothing dryness and irritation, Sleep Support Gummies for restful sleep, and Brain Fog Aid to enhance focus and cognition.

Namita Thapar, Whole-time Director at Emcure, expressed excitement over the partnership, highlighting Vidya’s authenticity and dedication to women’s health advocacy. The brand aims to destigmatize women’s health concerns and provide accessible, high-quality wellness solutions.

With this expansion, Arth continues to be a trusted ally in women’s health, strengthening Emcure’s mission to deliver innovative and patient-centric pharmaceutical solutions globally.